The words "this is Pakistan Broadcasting Service" went on air on the midnight of 14 August 1947. Radio Pakistan was converted into Pakistan Broadcasting Corporation (PBC) on December 20, 1972. The objective of PBC is to be a credible and effective medium to promote Pakistan as an enlightened and progressive Islamic State both at home and abroad. Due to its successful endeavor to inform, educate and entertain, PBC is recognized as the Voice of Pakistan.